MANAGEMENT COACHING FOR MARKETING
AND SALES EXECUTION

Forty years of progressive marketing and sales management experience in durable and service products, direct to consumer, business to business, wholesale and retail, through dealers and distributors, domestic and international. My management expertise spans market research, product planning, marketing strategy, marketing plan development, advertising, sales promotion, public relations, national sales and major account selling. Employed with both Fortune 100 and emerging companies, I have supervised staffs of 250+ and managed division operating and capital budgets of more than $20 million.

COACHING OBJECTIVE

To use my background in consumer and business-to-business marketing and national sales management to help middle and senior managers develop strategies for increasing market share, revenue and profit. My greatest strength is the depth and breadth of my experience, enabling broad perspectives in analyzing business problems.

Travel and Tourism  

President CEO of Gray Line Worldwide. Designated a Certified Tour Professional (CTP) by the National Tour Foundation. Served on the American Bus Association Education Committee; Travel Industry Association of America Board of Directors; Travel and Tourism Government Affairs Council; and the National Tour Association Tour Supplier Council and Government Relations Committee. Authored a paper on tour operator targeting within senior living communities, copyrighted by the National Tour Association. Extensive worldwide travel industry experience.

Wireless Communications and logistics software  

National Sales Manager of Eaton Trucking Information Services Division; and Vice President Sales of HighwayMaster. Satellite and cellular systems for MobileComm voice & data with GPS.

Trucking  

National Sales Manager Eaton Trucking Information Services Division; Vice President Sales HighwayMaster Corporation; Vice President Marketing Truck Stops of America; Senior Vice President/General Manager Ryder Financial and Communications Services; Senior Vice President Marketing and Sales NationaLease.

Association Management  

President CEO of Gray Line Worldwide. Served on the American Bus Association Education Committee; Travel Industry Association of America Board of Directors; Travel and Tourism Government Affairs Council; and the National Tour Association Tour Supplier Council and Government Relations Committee.

Insurance and Mortgage Banking  

Senior Vice President Marketing and Sales of Verex Assurance Inc. A subsidiary of the Dial Corporation, Verex had been a stand-alone NYSE company and was the largest private mortgage insurance provider in the United States with an in force portfolio of $45 billion.

Senior Vice President/General Manager of Verex Mortgage Corporation. This wholesale mortgage bank was a major subsidiary of Verex Assurance, Inc. and provided underwriting and investment banking services to originators seeking access to capital markets. Securities were typically issued in $100 million blocks.

Retirement Living  

Senior Vice President Marketing and Sales of American Retirement Corporation. Authored a technical paper on retirement living options copyrighted by the National Association of Senior Living Industries and published Internationally by Contemporary Long Term Care magazine.

Real Estate  

Senior Vice President Marketing and Sales of American Retirement Corporation. ARC was a limited partnership, real estate syndication and property management company. See also, Verex Assurance and Verex Mortgage Corporation.

Financial Services  

Senior Vice President/General Manager of Ryder Financial and Communications Services Inc. FCS provided credit card, purchase policy control and money transfer services for the transportation industry through more than 700 full service truck stops locations.

Retail Petroleum, Merchandising, Food Service and Lodging  

Vice President Marketing of Truck Stops of America. The nation's largest chain of full service auto/truck plazas including diesel fuel for the trucking industry and branded consumer service stations. TA also featured both full service merchandise and convenience stores for the trucking professional and the traveling public. Country Pride restaurants and motels were also part of the TA product offering. I earned an Associate in Restaurant Management from the Burger King Restaurant Operations program and was the corporate franchise officer responsible for TA's multiple location BK rollout.

Recreational Vehicles  

Western Region Sales Manager, General Sales Manager and Vice President Marketing and Sales of AMF Harley-Davidson. Was earlier the advertising agency Account Executive for Yamaha. Earned an amateur expert moto-cross license and was the open class (400cc) winner of the 1974 AC-Delco World Championship Race, Riverside International Raceway, Riverside, CA.

Franchising  

Extensive background with Cessna, RCA, Yamaha, AMF, Ryder, and Burger King.

Advertising Communications  

Advertising agency Account Executive with both N. W. Ayer and Ketchum Communications.

Aviation  

Manager Advertising, Sales Promotion and Public Relations of Cessna Avionics; Marketing Communications Manager and later Marketing Manager of the RCA Avionics Division. Member of the Aviation Space Writers Association. Completed United Airlines Weather Radar Training course. Licensed private pilot with commercial rating.

Military Service  

United States Marine Corps: Line infantry weapons platoon with primary duty as a .30 caliber machine gun and 3.5-rocket gunner. Qualified Expert with M1 rifle and .45 Automatic Colt Pistol. Special assignments included rifle and pistol range instructor. Far East service with four years active duty. Honorable Discharge.

Education & Training  

University of Southern California: B.S. in Business Administration, Marketing Major

Harvard Graduate School of Business Administration: Strategic Marketing

Two Rivers Technologies: Mastering Telecommunications Fundamentals

Hogan Center for Performance Excellence: Leadership Skills for Executives

National Tour Foundation: Certified Tour Professional (CTP)

American Advertising Federation: Advanced Marketing Management and Advertising

Ryder System: Senior Management Program

Burger King University: Associate in Restaurant Operations Management

American Management Association: Advertising Management, Advanced Advertising Management, Corporate Public Relations Management, Field Management of Salesmen, The Executive Course in Sales Management, The Executive Course in Marketing Management

Computer Literate: Microsoft Windows and Microsoft Office Suite with extensive website development skills